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As most of us know, companies around the world use advertising scams in order to sell their product. Companies use sex appeal, popular demand, and appeal images that often times are irrelevant to the product, in order to make the most amount of money possible. In this ad for a cologne “Diamonds,” there is an attractive male with women grabbing for him; he has a bodyguard, and appears to be some sort of super celebrity. Although he is obviously not an award winning actor, this ad sells that fact, with his grin on his face and his clothing. This brand is emitting the message that if you wear this cologne, you will shadow this man; women will flock to you, you will be incredibly handsome, and you will attain fame, fashion, and fortune. Although it is obvious that a cologne cannot in any way make any of these things happen, this advertisement emits that image. This happens to be an immensely popular cologne, and I’m sure advertisement had much to do with that.
I really liked your post. I found your advertisement topic really interesting. Many people do not realize the appeals that companies use to attract customers to their products. It is almost disgusting sometimes the things that companies incorporate into their ads that really have nothing to do with the product. It is scary to know how many young children are exposed to these advertisements on a daily basis. It is also very ironic to know that many people “know” that they will not attain the same things emitted in the advertisement, but still buy the cologne hoping that maybe they will at least gain something. Also, they may buy the cologne because when people smell the cologne it reminds them of the ad and smelling it gives them some sort of satisfaction relating to the remembrance of the advertisement.
ReplyDeleteI am always drawn to these ads! The ones with the good-looking celebrities that are eye catching. I enjoyed reading your post and it makes sense. Companies are always using sex appeal to draw in their customers. It seems that if you are to use this product, then all the girls are going to be grabbing on to you. I don’t think this is really going to happen in real life. I agree with you totally on how companies scamming people to sell their products. I have to admit they are doing a good job promoting their product, using a young and handsome celebrity to promote this cologne.
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